ASDA.

Graham’s previous creative consultancy, GREEN, based in London, landed the task of communicating the supermarket’s many pledges to sustainability. We worked with the Corporate Communications department in Leeds and our brief was simple – “…tell us what we should be doing to become Britain’s greenest grocer”. Graham advised on quick-win sustainable changes that ASDA could make across its stores and supply chain. Our next requirement was to then communicate those positive changes to customers and stakeholders.