• PBS Brand Guidelines
  • Student Recruitment Campaign
  • Student Recruitment Campaign
  • Student Recruitment Campaign
  • Post Grad Campaign
  • Post Grad Prospectus
  • Course Prospectus
  • Course Prospectus
  • Drinks Coaster Media

 

GWYRDD was appointed as creative consultants by OgilvyEarth London to produce a sub-brand for the Business School within Plymouth University. The University had recently re-branded as a whole entity, yet the Business School wanted to convey their own personality whilst still being perceived to be a part of the University. Qualitative competitor research formed the basis of our strategic re-positioning of the Business School, with the aim of differentiating the brand in order to build International reputation, sustain growth and maintain financial strength, attract more quality student applicants and cement relationships with business and future employers.