• LAC Brand Development
  • LAC Brand Development
  • LAC Brand Development
  • LAC Brand Development
  • LAC Brand Development

 

The World Bank required a sub-branding for their LAC region ( Latin America & The Caribbean ) that gave them a visual distinction but retained an essence of the main World Bank corporate image. We developed a new logo that works in English and Hispanic, and produced a simple set of brand guidelines for the use of the new sub-brand.