• Advertising Toolkit
  • Advertising Toolkit
  • European Awareness Campaign
  • European Awareness Campaign
  • European Awareness Campaign
  • European Awareness Campaign
  • Launch Campaign
  • Launch Campaign
  • Launch Campaign
  • Campaign Phase 2
  • Campaign Phase 2
  • Campaign Phase 2

 

GWYRDD pitched for and was appointed as the lead creative consultancy by the AISE, the International Association for Soaps, Detergents and Maintenance Products, who are responsible for and manage the ‘Charter For Sustainable Cleaning’ throughout the European member states. We worked in collaboration with a strategic agency to produce a Marketing Toolkit for the Charter that could be easily used by Charter members to produce country specific campaigns that raises awareness of the Charter and encourages business to make continual product improvements and consumers to adopt more sustainable methods when washing or cleaning at home.